Audi: The Power of Four

At the 2015 IAA International auto show in Frankfurt, Germany, Audi constructed bold exhibition architecture showcasing the four key elements of the brand “The Power of Four” - Audi ultra, Audi Technologies, Audi quattro, and Audi Sport.

Zoar was asked to direct and create all the media-architecture throughout the exhibition. Telling a story about the four key themes of the Audi brand, and linking the virtual and physical world by synchronizing the movement of the vehicles and the digital film content.

The main hall featured four flagship Audi vehicles each mounted to their own 12,000 pixel resolution LED wall. We created the films for each LED screen and orchestrated the movement of all four vehicles to rotate 360 degrees in any direction while interacting with their respective film.

In addition to the main hall Zoar created the ultra film at the main entrance, a 3D stereoscopic hologram in the Technologies tunnel, a sound weather environment for the quattro ice room, and a 320 ft sport tunnel lined with LED panels that lead to the main hall.