Credit

Client: Audi
Agency: Mutabor
Film & Motion production: Zoar Creative
Architecture: Schmidhuber
Photography: Zoar Creative, Dojo Filmhouse

Audi: The Cloud "Media Architecture"

The Cloud is a media installation designed to communicate the future of the Audi brand. This multi-dimensional grid structure floats above the entire exhibition ground, containing 220 modular elements and over 7,000 LED panels. Zoar was tasked with creating a visual data stream that showcases the connectivity and artificial intelligence of Audi vehicles within The Cloud. Zoar meticulously mapped the data visuals and animations, which move seamlessly across the installation, highlighting different stages and vehicles in the exhibition area. The Cloud was displayed at three of the world’s largest auto shows: IAA in Frankfurt, Mondial de l'Automobile in Paris, and IAIE in Shanghai.

Exhibit locations:
Frankfurt, Germany at the International Motor Show
Paris, France at Mondial de l’Automobile
Shanghai, China at the International Automobile Industry Exhibition