About
Zoar is a Los Angeles brand systems studio. Since 2014 we have built the visual identity, motion language, and creative infrastructure behind some of the world's most recognized companies, including Tesla, Apple, Snapchat, Audi, and a16z.
We build the systems that hold a brand together as it scales. Not just the look, but the architecture behind it. The motion language that makes every touchpoint feel like the same company. The strategic foundation that keeps creative consistent under growth.
Our work spans brand architecture, motion and narrative, and brand strategy. From the complete identity system that launched Snap Originals to the global campaign behind Tesla Model Y, we build the foundations category-defining brands are built on.
Based in Los Angeles. Working globally.
Services
Brand Architecture
We build the visual foundation behind how a brand looks, feels, and scales.
Brand strategy and positioning
Logo and visual identity design
Typography, color, and graphic system development
Brand guidelines and asset toolkit
Implementation across print, digital, and product touchpoints
Motion & Narrative
We build the motion language and films that make a brand come alive.
Concept development and creative direction
Brand films and launch films
Motion system development
Scriptwriting, storyboarding, and production
Editing, sound design, and post-production
Brand Strategy
We define how a brand connects to its audience and translates that into creative.
Campaign strategy and narrative development
Cross-platform creative direction
Key visuals and messaging systems
Launch planning and rollout frameworks