Credit

Client: Tesla
Role: Sr. Creative of Global Growth | Creative Direction, Design, and Strategy

Tesla Brand Creative Development

Note: Some shots are for placeholder purposes only and are intended to represent early creative development constructs—such as visual style, tone, or camera movement.

Tesla | “More” Campaign

For this series, I was given the core prompt “More Affordable Than You Think.” From that foundation, I developed three distinct creative directions, each one offering a unique execution of the message while staying true to Tesla’s brand voice.

“More” Hero Construct

Tesla | “More” Campaign

“Skip” Construct

Tesla | “Not A Car” Campaign

I developed two creative splits under this campaign concept: one spotlighting Dog Mode and the other focused on Arcade Mode. Each piece highlights how Tesla’s in-car experience goes beyond traditional expectations, proving it’s not just a car.

“Dog Mode” Construct

Tesla | “Not A Car” Campaign

“Arcade Mode” Construct