Z O A R C R E A T I V E
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IAA 2015

Audi IAA 2015: The Power of Four

For IAA 2015, Audi displayed bold exhibition architecture showcasing four key themes of the brand, Sport, quattro, Audi Technologies, and Audi ultra in a stand-alone brand space. Audi constructed a temporary building encompassing a 320 ft tunnel that leads to the exhibition room with nearly 7500 sq ft of LED surface. At the center of the building is an oversized compass. As soon as the compass turns to one of the four cardinal directions, the entire media display of the exhibit switches between the four thematic worlds of Audi. A physical automobile is on display and is installed on each LED screen with a motor allowing the vehicle to rotate 360 degrees in any directions. ZOAR was asked to create the LED film content, form a 3d stereoscopic film in the tunnel to the main films in the exhibition room, and orchestrate the movement of the vehicles. The films uniquely link the virtual and physical world by synchronizing the movement of the vehicle, wheel speed, and the digital content. 

 

CLIENT: Audi AG

PRODUCTION: Zoar 

DIRECTED BY: Cody Redmer, Jiyun Ha

 

QUATTRO MAIN FILM: ZOAR Los Angeles, CW Design Ingolstadt 

SPORT MAIN FILM: ZOAR Los Angeles

ASSET FILMS: ZOAR Los Angeles

F15/A4 TEASERS: ZOAR Los Angeles

COMPASS & SUPERSIGN: ZOAR Los Angeles

TECHNOLOGIES MAIN FILM: Takayuki Sato, Composition Inc Tokyo 

TUNNEL 3D STEREOSCOPIC FILM: Takayuki Sato, Composition Inc Tokyo

ULTRA MAIN FILM: Circa Los Angeles

 

AUDI PROJECT MANAGER: Byron West

VEHICLE CAD CONVERSION/TEXTURING/SHADING: CW Design Ingolstadt  

PHOTOGRAPHY/FILMING: DOJO Filmhouse Munich

FOOTAGE EDITING: Cody Redmer (Soundtrack: HECQ)

AGENCY: Mutabor Hamburg

 

For the 360° effect watch this clip on the YouTube App on iOS or Android, or use the Chrome browser (by either clicking or dragging the mouse) on your computer.