Zoar Creative
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The cloud

 

Credit

Client:
Audi

Agency:
Mutabor

Film & Motion production:
Zoar Creative

Architecture:
Schmidhuber

Photography:
Zoar Creative
Dojo Filmhouse

 

Audi: The Cloud  "Media architecture"

The Cloud is a media installation that was built to communicate the future of the Audi brand. It is a multi-dimensional grid structure that floats above the entire exhibition ground and contains 220 modular elements and over 7000 LED panels. Zoar was tasked with the challenge of creating a visual data stream that shows the connectivity and artificial intelligence of the Audi vehicles in the Cloud. The data visuals and animation are mapped meticulously by Zoar and move from one corner to the other while highlighting different stages and vehicles in the exhibition area. The Cloud was displayed at the world's top three largest auto shows: IAA - Frankfurt, Mondial de l'Automobile - Paris, and IAIE - Shanghai. 

Locations

Frankfurt, Germany at the International Motor Show
Paris, France at Mondial de l’Automobile
Shanghai, China at the International Automobile Industry Exhibition

 
 

highlights

 

36,000 sq ft of digital landscape

7000 networked LED panels

23K resolution

Over 3 million visitors across 3 locations

 
 
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Process

Mapping the Cloud

 
 
 
 
 

Behind the scenes

process

 
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