Audi brand films at Mondial de l’Automobile
For use across Audi’s premiere exhibitions, Zoar directed and designed four modular ultra wide 6K films and 2K extensions. Each film targeted a specific brand component of Audi - Audi Sport, ultra, quattro, and Audi technologies. Audi asked Zoar to establish what each brand meant in a short but elegant design-driven approach. The films premiered in Paris, Geneva, Brussels, Frankfurt, and Beijing.