Zoar Creative
banner.jpg

Anki Drive

 

Credit

Client:
Anki

Agency:
West SF

 

 

 

 

Branding Anki Drive

Named as one of the TIME’s list of 2013’s Best Inventions, Anki was founded in 2010 by Carnegie Mellon robotics Ph.D. graduates and is committed to make artificial intelligence accessible in our daily lives. First product that they launched, through Apple’s Worldwide Developers Conference with Apple CEO Tim Cook, is Anki DRIVE, the next generation of toy racing game that uses iPhone as the controller. 

Zoar collaborated with Anki and their marketing team to help brand the company and its product. Logo and logo grid system design, Anki and Anki DRIVE typeface design, 3 types of track design, logo reveal animation and direction on product photography/ 3d rendering, direction on website and social marketing, and direction UI design and direction on package design are some of the areas that Zoar helped on. 

 

 
anki_logo_1.jpg
anki_logo_2.jpg
ankidrive_1.jpg
ankidrive_2.jpg
f_red_front.jpg
f_y_side.jpg
f_y_front copy.jpg
Display 0639 2017-10-27_1.jpg
track_2.jpg
anki-drive-starter-kit-3x4-view-on-white-background.jpg
signage.jpg
signage_@.jpg
shoppingbag.jpg