Branding Anki Drive
Named as one of the TIME’s list of 2013’s Best Inventions, Anki was founded in 2010 by Carnegie Mellon robotics Ph.D. graduates and is committed to make artificial intelligence accessible in our daily lives. First product that they launched, through Apple’s Worldwide Developers Conference with Apple CEO Tim Cook, is Anki DRIVE, the next generation of toy racing game that uses iPhone as the controller.
Zoar collaborated with Anki and their marketing team to help brand the company and its product. Logo and logo grid system design, Anki and Anki DRIVE typeface design, 3 types of track design, logo reveal animation and direction on product photography/ 3d rendering, direction on website and social marketing, and direction UI design and direction on package design are some of the areas that Zoar helped on.